Consumer Behavior: Buying, Having, and Being Author: Michael R. Solomon Manufacturer: Pearson Education ListPrice: £49.99 Offer: £49.99
Strategic Brand Management: Building, Measuring, and Managing Brand Equity Author: Kevin Keller Manufacturer: Pearson Education ListPrice: £49.99 Offer: £47.49
Marketing Research: An Applied Approach Author: Naresh Malhotra Manufacturer: Financial Times/ Prentice Hall ListPrice: £43.88 Offer: £41.69
Corporate Communication: A Guide to Theory and Practice Author: Joep Cornelissen Manufacturer: SAGE Ltd. ListPrice: £24.99 Offer: £23.74
Consumers (McGraw-Hill/Irwin Series in Marketing) Author: Eric J Arnould Manufacturer: McGraw-Hill Higher Education ListPrice: £43.99 Offer: £43.99
Integrated Marketing Communications Author: David Pickton Manufacturer: Financial Times/ Prentice Hall ListPrice: £44.88 Offer: £43.88
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Author: David Meerman Scott Manufacturer: John Wiley & Sons ListPrice: £9.99 Offer: £6.49
Strategic Market Management (Strategic Market Managment) Author: David A. Aaker Manufacturer: John Wiley & Sons ListPrice: £34.99 Offer: £33.24