Exploring Corporate Strategy: Text and Cases
Author: Gerry Johnson
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Corporate Strategy
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Exploring Corporate Strategy: Enhanced Media Edition: Text and Cases (Enhanced Media Text & Case)
Author: Gerry Johnson
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Exploring Corporate Strategy: Media Edition: Text and Cases
Author: Gerry Johnson
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Project Management
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Integrated Marketing Communications
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Marketing Communications: Enhanced Media Edition: Engagement, Strategies and Practice
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International Marketing
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Consumer Behaviour: A European Perspective
Author: Michael R. Solomon
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Marketing Research: An Applied Approach
Author: Naresh Malhotra
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Marketing Management and Strategy
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Principles and Practice of Marketing
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Marketing Strategy and Competitive Positioning
Author: Graham Hooley
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Marketing Strategy and Competitive Positioning
Author: Graham Hooley
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Services Marketing: Integrating Customer Focus Across the Firm
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Marketing Across Cultures
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Consumer Behaviour, 2nd Ed.
Author: Michael R. Solomon
Manufacturer: Financial Times/ Prentice Hall
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Consumer Behaviour: A European Perspective
Author: Michael R. Solomon
Manufacturer: Financial Times/ Prentice Hall
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The Art of Decision Making
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Corporate Communication
Author: Paul A Argenti
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Essentials of Marketing Communications
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Marketing Strategy and Competitive Positioning, 2nd Ed.
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Sustainable Marketing: Managerial - Ecological Issues: Managerial-ecological Issues
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Successful Marketing Communications: a practical guide to planning and implementation: A Practical Guide to Planning and Implementation (CIM Advanced Certificate Workbook)
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