Purple Cow: Transform Your Business by Being Remarkable
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Smart Retail: Turn Your Store into a Sales Phenomenon
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
Author: Jon Steel
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Author: Geoffrey A. Moore
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The Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy
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Why We Buy: The Science of Shopping
Author: Paco Underhill
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Tomorrow People: Mapping the Needs and Desires of Tomorrow's Customers Now
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Why We Buy: The Science of Shopping
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The Long Tail: How Endless Choice is Creating Unlimited Demand: How Endless Choice Is Creating Unlimited Demand
Author: Chris Anderson
Manufacturer: Random House Business Books
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Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing
Author: Sergio Zyman
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The Long Tail: How Endless Choice is Creating Unlimited Demand: How Endless Choice Is Creating Unlimited Demand
Author: Chris Anderson
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Smart Retail: How to Turn Your Store into a Sales Phenomenon
Author: Richard Hammond
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A Theory of Shopping
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The Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs
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Inspired Retail Space: Attract Customers, Build Branding, Increase Volume
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Carried Away: The Invention of Modern Shopping
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1001 Ideas to Create Retail Excitement: Revised & Updated
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Bare Essentials: The ALDI Way to Retail Success
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Retail Product Management: Buying and Merchandising
Author: Rosemary Varley
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Retail Strategy: Planning and Control
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Retail Success: Increase Sales, Maximize Profits, and Wow Your Customers in the Most Competitive Marketplace in History
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Category Killers: The Retail Revolution and Its Impact on Consumer Culture
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Retail Strategy: The View from the Bridge
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Carried Away: the Invention of Modern Shopping: The Invention of Modern Shopping
Author: Rachel Bowlby
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The Inspired Retail Spaces: Attract Customers, Build Branding, Increase Volume
Author: Corinna Dean
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The Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy
Author: David Lewis
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Point of Purchase: How Shopping Changed American Culture
Author: Sharon Zukin
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